For my Comstrat 480: Advertising Operations and Campaigns class, my final project was a rebranding campaign for the hotel metasearch site, Trivago. With a $4.1 million budget, my team and I were to create a campaign to position Trivago in a whole new light in the travel industry.

 

We created a six month campaign targeting 25-44 year old males who are frequent travelers. As Trivago is the leader in hotel offerings for the consumer, we created the slogan "Become the Hotel Expert, Search with Trivago".