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MADELINE SCHULTE
I T ' S N O C O I N C I D E N C E T H E W O R D " A D " I S I N M Y N A M E
NSAC: Pizza & So Much More
For the National Student Advertising Competition, myself and 14 other students created a national campaign for Pizza Hut, where we competed against six other schools within the district.
The challenge? Rebrand Pizza Hut to Millennials, and increase app downloads and purchases by 75% by the end of 2015. Our strategy? We created the campaign Pizza, & So Much More.
We created an all encompassing six month campaign that would be in three phases. Part of the strategy and creative team, Pizza, & So Much More revamped Pizza Hut, created engagement with the company and Millennials, and gave Pizza Hut a whole new face in the pizza industry.
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